A custom product-page section that turns a buried variant dropdown into a visual 'one bottle or three-pack' choice — and the upsell into one tap.
GOeSPRAY sells an all-natural, plant-derived odor eliminator for sports gear — and its hero product is a single 50 mL aluminum bottle. Plenty of customers want to stock up or buy a few as gifts, but Shopify’s default variant control buried that multi-buy option in a plain dropdown. A text menu does nothing to surface the better-value pack, and it hides the value story entirely: there’s no reason a shopper would discover that buying three is the smarter move.
A custom product-page section that replaces the stock variant dropdown with a visual “1 Bottle or 3-Pack” chooser. Two image swatches — a single bottle and a three-bottle pack — sit right above the price, so the choice is obvious and tactile instead of hidden in a menu. Picking an option updates the price and add-to-cart inline. It’s built in Liquid and JavaScript on the existing theme, so it drops onto the product page without a replatform.
Live on the 50 mL aluminum product page at goespray.com. The section turns a buried variant into an explicit, visual decision at the exact moment of purchase — making the three-pack a one-tap upgrade rather than a menu nobody opens. Hard numbers (multi-pack take rate, average order value) are still being gathered; this entry will be updated once that data is in.
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